Branding
Brand Identity
What is Brand Identity?
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of
the company in the eyes of the world.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your
brand identity with your product or service, and that identity is what forges the connection between you and your
customers, builds customer loyalty, and determines how your customers will perceive your brand.
Design
The foundation of your brand identity
Your corporate design assets are the tangible elements that will determine how your brand is perceived. Things like
your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your
employees wear. In other words, nailing your design = nailing your brand identity = building a successful business
that’s an accurate representation of who you are as a brand. So, how exactly do you nail your design and build a brand
identity that will take your business to the next level?
Designing a brand identity
Your brand identity can be expressed in any number of elements. Depending on the nature of your business, one asset or another may be more or less important. For example, a restaurant should put a lot of thought into their menu and physical space. A digital marketing agency, however, needs to focus more on their website and social media pages.
Common elements of brand identity include:
Brand identity in a nutshell…
Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are
and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s
crucial that you nail your brand identity and create designs that accurately portray who you are to your customers.
And now that you know how to nail that identity, contact us to start designing.
