UX/UI Design
UI/UX
What is UI (User interface)?
A user interface is a place where interactions between humans and machines occur. It allows users to effectively operate a machine to complete a task or achieve a specific goal, like making a purchase or downloading an app. In fact, you are using UI right now to read this article right now.
What is UX (User Experience)?
User experience is the experience that a person has as they interact with a product. The term was coined by Don Norman back in the 90s when he worked at Apple. Don Norman says that ‘‘User experience’ encompasses all aspects of the end-users interaction with the company, its services, and its products."
Combining UI/UX role?
The definitions of UX and UI have many things in common, so that many companies advertise UI and UX design as a single role. The job description for such a position usually says that the person will work both on the conceptual part of user interactions and then transfer this knowledge into actual UI design. In reality, this looks more like a single person that wears two hats simultaneously. Every role requires a different set of skills and methods. And even when a single person has all the necessary skills, this mix of disciplines is bad because it makes the design process less focused. When a person constantly switches from the conceptual phase to implementation, she can easily miss an important part of the design.
Our Approach
As a full-service Product design agency, we work closely with our clients to define, design and develop transformative user experiences across all platforms and brand’s touchpoints.
Frank Chimero
