LOADING
00
Project Header Image
Branding

Brand Identity

Service Brand Identity
Clients All size Businesses
Presented by Phoenix
What is Brand Identity?

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Single Image
Single Image
Single Image
Single Image
Single Image
Design

The foundation of your brand identity

Your corporate design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear. In other words, nailing your design = nailing your brand identity = building a successful business that’s an accurate representation of who you are as a brand. So, how exactly do you nail your design and build a brand identity that will take your business to the next level?
Single Image
Designing a brand identity

Your brand identity can be expressed in any number of elements. Depending on the nature of your business, one asset or another may be more or less important. For example, a restaurant should put a lot of thought into their menu and physical space. A digital marketing agency, however, needs to focus more on their website and social media pages.

Common elements of brand identity include:

  • Logo

    Your logo design is the cornerstone in your brand identity.

  • Website

    Your website is one of the most representative aspects of your brand identity. Especially if you’re running an online business or a digital product, your customers will definitely check your website out before deciding to do business with you. Your website is where your brand identity should come through in full force.

  • Product packaging

    If your product is a physical one, then product packaging is key to attracting the right customers. Whether you’re thinking about the bottle of a cold-brew beverage, or the mail you’ll send to your customers who purchased clothes from your ecommerce business, don’t underestimate the value of good design in improving the experience – and driving both loyalty and repeat purchases. Packaging is an awesome opportunity for your design to shine.

  • Business cards

    If you’re doing any sort of business development (and who isn’t), you’ll want to stock up on business cards. A well-designed card offers the chance to reinforce a positive opinion of yourself in the eyes of potential clients or customers

  • Other

    Items such as letterheads, personal cards, ID Cards, envelopes, bags and etc.

    • Single Image
    Single Image

    Brand identity in a nutshell…

    Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, contact us to start designing.
    NEXT

    UI/UX

    Next Project Image