Photography

Product Photography

Service Product Photography

Clients All size Businesses

Presented by Phoenix

Product photography refers to using specific photography techniques to take accurate and attractive photos of your products. Your product photos influence shoppers’ purchasing decisions, which can increase conversion rates and sales for your business.

What is product photography?

Product photography is photography for commercial purposes. The photographer takes the photos to present the product in the best light so that it looks representative of how it appears to the naked eye, and so that it looks attractive to the customer. Product photography can be used for marketing campaigns, as well as product pages and even social media posts.

Some statistics!

Here are some statistics which solidify the significance of product photography.

65% of the population are visual learners

This means that visual information i.e. photographs will influence their minds more than written words.

90% of online buyers say that photo quality is the most important factor in an online sale

Without product photography, your business will suffer.

Good product photography can increase your conversion rate by 30%

No explanation needed!

75% of online shoppers rely on a product photo to make a decision

This is an overwhelming amount of customers who rely on product photos – without product photos, imagine the three-quarters of customers you are losing out on.

Good product photography is 40% more likely to be shared from your social media accounts

Not only does product photography increase your conversion rate, but it provides you with increased brand exposure. According to HubSpot, photographic content is the most popular method of consumer engagement.

70% of companies invest in content marketing which could include product photography

All of the big players are investing in content marketing and you would be wise to do so as well. Product photography for your eCommerce store can be recycled into visual content to market your brand at no extra cost.

The importance of product photography in advertising

Product photography is not only essential for your sales but your advertising. As the saying goes a picture is worth a thousand words; a photograph has the wonderful ability to evoke feelings from its viewer without communicating them verbally. This is indispensable to your marketing. Images are a quick way to get a message across – it does not take a lot of time for an image to make an impact on your customer.

As we have mentioned, 65% of the population are visual learners. To reach as many customers as possible, you should be using product photography in your advertisements as images are most likely to resonate with them as opposed to plain, written ads. In an increasingly visual world, the importance of visual content in marketing has never been greater. Product photography can be used across all marketing channels such as paid advertisements and social media accounts.

Product Photography

Here are some statistics which solidify the significance of product photography.

Brand Identity